Experience
Real-life experiences have shaped who I am. They taught me how to lead, adapt, and turn ideas into action. From organizing events to solving real problems, I learned the importance of teamwork, resilience, and purpose. These moments helped me grow not just as a student, but as a changemaker.
01
Gold Medalist – EQuest Champions City-Level Basketball Tournament (Hanoi) 2022 & Bronze Medalist – School Basketball Championship 2022.
As the starting point guard, I was responsible for orchestrating plays, reading the opponent's defense, and ensuring smooth team coordination on the court. This experience sharpened my decision-making under pressure, reflexes, and ability to adapt quickly to changing game dynamics. Beyond the competition, daily training sessions helped me build physical resilience, manage stress effectively, and maintain a healthy lifestyle amid demanding academic responsibilities. The tournament also deepened my appreciation for teamwork, as every victory was the result of trust, discipline, and collective effort.
02
Neurolytic: AI-Driven Marketing Research Internship at Colorcity JSC 2023.
The task was to use survey data to help the marketing team make better decisions. The goal was to turn raw data into useful information that could guide marketing strategies.
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I collected survey data and wrote easy-to-read reports to explain the findings. I used AI tools and Power BI to create dashboards that showed important trends and patterns in customer behavior. I also used data analysis to find useful insights that helped improve marketing decisions.
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Quantifiable outcomes:
- Designed 3 dashboards that showed key customer trends, helping the marketing team make decisions 40% faster.
- Analyzed data from 100+ survey responses, writing 5 reports that identified important patterns in customer behavior.
- Helped improve 15% in campaign targeting accuracy, leading to better ad results.
- Made customer segmentation more accurate, resulting in a 10% increase in conversion rates for new campaigns.
Non-quantifiable outcomes:
- Improved the marketing team's ability to make decisions based on data.
- Gained skills in data analysis, visualization, and report writing that improved my work as an intern.
- Helped the team understand customer behavior better, giving them ideas for future campaigns.
03
Viralyze: TikTok Advertising Internship at Colorcity JSC 2024.
The task was to understand consumer behavior in the digital world and optimize the customer experience using TikTok. The challenge was to keep up with rapidly changing trends on the platform and develop advertising strategies that resonate with users while improving their overall experience.
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I applied the latest TikTok advertising strategies to create engaging campaigns that aligned with consumer behavior trends. By analyzing user behavior data, I identified popular content types and trends, optimizing the content for maximum engagement. I also used A/B testing to improve ad performance and user feedback to continuously adapt the campaigns. This allowed me to fine-tune the content and strategies based on real-time reactions from the audience.
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Quantifiable outcomes:
- Created 4 TikTok campaigns that reached over 200,000 users, generating a 30% increase in engagement compared to previous ads.
- Achieved a 15% improvement in click-through rates (CTR) by optimizing the timing and content based on trend analysis.
Non-quantifiable outcomes:
- Gained a deep understanding of digital consumer behavior and how to tailor marketing strategies for social media platforms like TikTok.
- Improved skills in digital marketing, ad performance analysis, and customer experience optimization in a rapidly evolving digital landscape.
04
Participator in the charity project “Linh Dang”
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The task was to support and assist individuals and families who live in difficult conditions under Long Bien Bridge. Many of them face severe financial hardships, lack access to basic necessities, and struggle to meet their daily needs. The goal was to provide immediate relief and create awareness about their situation.
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I collaborated with a local volunteer group to organize a charity drive, collecting food, clothing, and hygiene supplies for the people under the bridge. We also provided basic medical care and arranged for counseling services to help them deal with their difficult circumstances. I participated in organizing and distributing resources, while also interacting with the residents to understand their needs and provide emotional support.
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Quantifiable outcomes:
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Delivered over 200 care packages with food, clothing, and hygiene items to those in need.
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Helped 50+ individuals with basic medical care and health checks.
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Coordinated a 5-person team, ensuring smooth distribution and support efforts for over 3 days.
Non-quantifiable outcomes:
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Raised awareness among local communities about the issues faced by underprivileged groups.
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Developed empathy, communication, and leadership skills by managing a volunteer group and interacting with individuals in difficult circumstances.
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Fostered a sense of social responsibility and strengthened my commitment to helping vulnerable communities.
04
Member of The “Hoa An"
The project aimed to conduct in-depth research on the history of the Nguyen Dynasty to better understand its cultural, political, and historical significance. The challenge was to gather reliable sources and analyze various aspects of the dynasty's legacy in a structured, comprehensive way.
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I collaborated with a team of historians and researchers to collect primary and secondary sources, including historical texts, archival materials, and artifacts. We employed historical research methods, such as source analysis and chronological review, to ensure accuracy and provide well-rounded insights into the dynasty's role in shaping Vietnamese culture and society. I also contributed to creating a detailed report and visual presentations to share our findings.
Contributed to a research paper covering key aspects of the Nguyen Dynasty’s rule, which was presented at a historical conference.Assisted in analyzing over 100 primary sources, including documents and letters, to gather insights on governance and society under the Nguyen emperors.Helped in producing 2 multimedia presentations to illustrate the dynasty's cultural achievements for educational purposes. Non-quantifiable outcomes: Gained valuable experience in historical research, team collaboration, and academic writing.Developed a deeper understanding of Vietnam’s history and culture, enhancing my research and analytical skills.Contributed to a greater appreciation for the Nguyen Dynasty’s influence on modern Vietnamese identity and heritage.